Best practices for adult creator press kits in 2026

A press kit feels like something only mainstream celebrities have. In reality it’s the most under-rated asset adult creators can build — useful for brand collaborations, paid event bookings, agency negotiations, podcast appearances, and (the unglamorous one) takedown-appeal documentation when a platform suspends you in error.

Most creators don’t have one. The ones who do close more deals.

Here’s what to include, where to host it, and the parts adult creators specifically need that mainstream press-kit guides skip.

Why have one at all

Five concrete use-cases:

1. Brand collaboration pitch. A potential brand partner wants to know your reach, your audience demographics, your previous brand work, your professional contact. Without a press kit, you’re answering the same email questions for the 50th time. With a press kit, you reply with one URL.
2. Agency pitch decks. Agencies pitch you to brands. They need press-kit assets to do this — high-res photos, audience numbers, previous work. If you don’t supply, they fabricate, which goes badly.
3. Takedown appeals. If OnlyFans / Fansly / Twitter mistakenly removes your account, an appeal that includes a press kit (proving you’re a real verified creator with a long history) is taken more seriously than one that doesn’t.
4. Podcast / interview bookings. Podcasts that book adult creators want a one-page document with your bio, your platforms, your topics-you’ll-discuss list. This is press-kit content.
5. Taxes and auditing. When your accountant asks “what’s your business?”, a press kit summarises the answer faster than any email exchange.

What to include

One-line description

Three to seven words that describe what you do. “Independent kink content creator.” “Comedy adult creator and podcaster.” “Latina cam model and OnlyFans top earner.”

The line goes at the top of every page. It’s the headline answer to “who are you?”

Long bio (200-400 words)

Written in third person. Mentions:

• Your professional name (creator identity, not legal name unless you’ve made that public).
• Years active in the industry.
• Major platforms and roughly when you started on each.
• Specialty / niche.
• Notable career moments — features, awards, milestones.
• Press / podcast appearances if any.

Keep it factual. Avoid “I” / “me”. A journalist or brand partner copy-pastes this directly into their own writeup; the third-person framing makes it usable.

Headshots and brand-safe photography

• One headshot (face only, professional, brand-safe).
• One full-body shot (clothed, professional, brand-safe).
• A few lifestyle shots (you in different settings, brand-safe).

These are the photos that go on a brand-deal pitch deck or a podcast episode page. Brand-safe means: no nudity, no kink wear, no content that PR teams won’t run. Yes, your industry is adult; the press-kit photos are not. They’re for the meta-conversations about your work.

If you’ve never shot brand-safe, hire one shoot to produce 10-15 of these images. It’s worth £200-500.

Platform stats (refreshed quarterly)

A small table:

OnlyFans:    18,400 subscribers · joined March 2022
Fansly:      4,200 subscribers · joined Sept 2023
Reddit:      87,300 followers · primary subs: r/...
Twitter / X: 142,000 followers
fanmigo:     fanmigo.com/creators/yourhandle (verified)

Refreshed every 3 months. Approximate is fine (“18k subs” rounds appropriately). Big numbers help; honest numbers help more.

Press / podcast appearances

Bullet list of any third-party coverage. Even small podcasts count. Even community-blog mentions count.

If you’re a fanmigo creator-author or have been featured on the fanmigo blog, those appearances surface on your fanmigo creator page automatically (the editorial mentions surface does this) — and you can cite the URL in your press kit too.

Topics you’ll discuss

A short list of topics you’re comfortable being interviewed about:

• Industry: payment processors, platform policy, creator economy.
• Personal: only what you’re comfortable with. Many creators decline personal-life questions and that’s fine — say so.
• Niche-specific: kinks you’re educational about, communities you’re part of, advocacy positions.

This filters out interview requests that don’t fit and saves you the awkward “I don’t talk about that” mid-recording moment.

Contact

A professional email that’s not your personal one. press@yourhandle.com is great if you have a custom domain. Otherwise a Gmail set up specifically for this.

Optionally: an agent or representative’s contact, if you have one.

Brand collaboration history

If you’ve worked with brands before — even one or two — list them. Brand partners want social proof. The first brand deal is the hardest; everything after compounds.

Rate card (optional, opaque)

Some creators publish rate cards. “Sponsored Twitter post: from £X. Sponsored OnlyFans post: from £Y. Custom video: from £Z.” This filters low-budget enquiries and signals you’re a real business.

Other creators keep rates private and quote per-deal. Both are valid; pick what fits your style.

Where to host it

A press kit lives at a stable URL. Three options:

Option 1: a dedicated press-kit page on your fanmigo Pro profile

If you’re on fanmigo Pro with a custom domain (e.g. iam.yourhandle.com), add a /press section. The advantages: same domain as your main link page, theme matches, no third-party platform that could remove it.

Option 2: a dedicated subdomain on your own personal site

press.yourhandle.com — a single-page static site with the content above. Plain Carrd, Notion publish, or a one-page Hugo site (you can copy the fanmigo blog’s Hugo theme for the structure, ironically). Costs ~£1-5/mo.

Option 3: A PDF you email on request

Lowest friction to create, highest friction to share. Works for creators who get one or two press requests a year. Doesn’t scale. Don’t recommend.

Avoid Linktree, Beacons, or any third-party that’s banned adult creators historically. The press kit needs to outlive your relationship with any single platform.

What NOT to put in a press kit

• Your legal name unless you’ve publicly committed to it.
• Your home address, phone number, or any other doxxable detail.
• Your unredacted ID or verification documents.
• Your bank info.
• Internal financial details (exact monthly revenue, take-home, agency split percentages).

Press-kit pages get scraped, screenshotted, and sometimes leaked. Treat anything you put on it as eventually public.

Refresh cadence

Once a quarter:

• Update platform stats.
• Add new press/podcast appearances.
• Refresh photos if they’re more than 18 months old.
• Update topics list.

A 30-minute calendar reminder is enough.

Press kit + fanmigo

Many of the press-kit elements above duplicate information already on your fanmigo creator page. The point of the press kit is to package those elements for non-fan audiences (brands, journalists, agencies) in a format they expect.

Your fanmigo page is for fans. Your press kit is for business contacts. Both link to each other.

Claim your fanmigo profile →

A press kit pays for itself the first time a brand deal lands without you having to scrape together stats from five platforms in a panic. Build it once, refresh quarterly, watch deals close faster.

OnlyFans vs Fansly in 2026: which platform pays creators more? →